Idea for a better customer satisfaction/feedback service

9 years ago

Recently i had to fill one of those client/customer satisfaction surveys. Endless pages of "how well do you grade feature X" questions that frustrate you beyond the point of killing yourself and your colleagues.

And that got me thinking: how about a simple form that asks "Are you happy? Yes/No"? If you answer "yes", case closed. And some people are just plainly happy with the service/product/job so this is definitely a time saver. If you answer "no", you are presented with a text field where you can start typing what you are not happy about and, as you do, it queries for responses from other people to suggest you with stuff that might be a problem to you. If you find one that applies to what you are trying to complain about, you choose it and another text field presents itself to complain about something else. If you don't find one previous reply, yours is added. Repeat until done.

How's that for simplicity?

And while we're are it, why not make it an online survey service and make tons of cash?

Who's your friend? Now start coding! ;)