Google is on a rampage. After opening up it's short URL service to the general public, it now introduced a new image format (WebP) which they claim to achieve "an average 39% reduction in file size". I wonder how long it will take for applications like Adobe Photoshop to include support for it.
As a bonus, in Google's goo.gl (that's the name of the URL shortening service), if you append .qr in any link you get the QR code for that link. This is especially useful for mobile devices to rapidly open links from their cameras. Try it out, here's a link to my blog's QR code. If you have a mobile device that can read QR codes it will open my main page in a browser. Very smart of them to allow this, as it will definitely be an advantage over other URL "shorteners". Until they copy the feature, that is :)